Університет-провайдер: Dnipro University of Technology
Курс доступний з: 01 січня 2025 р.
Зарахування на курс: twice a year (January, August)
Автори: Tetiana KUVAIEVA PhD in Economics, Associate Professor
Обсяг курсу: 6,0 кредитів ЄКТС
Для кого рекомендовано: for everyone who is interested in organizing and conducting marketing research and analyzing the data obtained for making management decisions
Пререквізити курсу: Understanding of the theoretical foundations and principles of marketing activities
Marketing research is aimed at:
• mastering theoretical material and acquiring practical skills in conducting marketing research of the market for goods and services;
• substantiation of the importance of information in the field of marketing research and its impact on the effectiveness of marketing activities;
• study of modern methods of collection, processing and analysis of secondary and primary information;
• determination of approaches to the development of a marketing research plan
✓ Asynchronous format (24/7 access to the course)
✓ Bilingual content (Ukrainian and English)
✓ Subtitles
✓ Video Playback Speed Control
✓ Noise Suppression
✓ Simple design
✓ High Contrast
✓ Magnifier, increasing font size
✓ Interactive transcriptions
✓ Choosing how to present completed tasks (text, audio, video)