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METHODOLOGY AND MARKETING RESEARCH TOOLS

METHODOLOGY AND MARKETING RESEARCH TOOLS

University Provider: DNIPRO UNIVERSITY OF TECHNOLOGY

Course available from: Jan. 1, 2025

Enrollment in the course: twice a year (January, August)

Authors: Tetiana KUVAIEVA PhD in Economics, Associate Professor

Course Credits: 6.0 ECTS Credits

Recommended For: for everyone who is interested in organizing and conducting marketing research and analyzing the data obtained for making management decisions

Course Prerequisites: Understanding of the theoretical foundations and principles of marketing activities

Marketing research is aimed at:
• mastering theoretical material and acquiring practical skills in conducting marketing research of the market for goods and services;
• substantiation of the importance of information in the field of marketing research and its impact on the effectiveness of marketing activities;
• study of modern methods of collection, processing and analysis of secondary and primary information;
• determination of approaches to the development of a marketing research plan;

  • determine the methods of analysis and forecasting of market phenomena and processes, based on the needs of market entities and the influence of factors of internal and external environments
  • know the methods and tools for collecting and analyzing the necessary secondary and primary information to solve a management problem
  • be able to substantiate approaches to the analysis of secondary and primary information and use appropriate analytical and methodological tools
  • be able to analyze the impact of the consumer behavior of the marketing system of different levels on the results of marketing activities
  • to form marketing information support for business development in conditions of uncertainty
  • be able to use software products to analyze marketing information
  • be able to use methods, techniques and tools of marketing research

✓ Asynchronous course format (24/7 access)
✓ Bilingual content (Ukrainian and English)
✓ Subtitles
✓ Video playback speed control
✓ Noise suppression
✓ Intuitive design
✓ High contrast
✓ Screen magnifier, font enlargement
✓ Additional instructions
✓ Choice of the way of presenting completed tasks (text, audio, video)

Link to the syllabus
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